Scientific Presentations
The Assertion-Evidence Approach

The Craft of Scientific Presentations, 2nd edition aims to strengthen you as a presenter of science and engineering. The book does so by identifying what makes excellent presenters such as Brian Cox, Jane Goodall, Richard Feynman, and Jill Bolte Taylor so strong. In addition, the book explains what causes so many scientific presentations to flounder. One of the most valuable contributions of this text is that it teaches the assertion-evidence approach to scientific presentations. Instead of building presentations, as most engineers and scientists do, on the weak foundation of topic phrases and bulleted lists, this assertion-evidence approach calls for building presentations on succinct message assertions supported by visual evidence. Given below are films of presentations that embody principles of the book.

Montage of film clips that demonstrate the book's traits for excellent delivery in a presentation.

Montage of film clips that demonstrate book's important traits for effective presentation slides.

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Content Editor: Michael Alley